Instagram is my jam - I help business owners, bloggers, and budding entrepreneurs understand how to use this channel as part of their core marketing strategy. Still, I sometimes get stuck and I'm not sure what to post. If you haven't batched in a while and find yourself here, repost an older piece of content.

1. Captions

After a one-on-one strategy consultation with me, clients are better equipped to manage their online presence. It's a lot of new information at once, and a whole new way of thinking about things. When I do my follow up calls, some of them struggle with writing copy for their amazing images. Here's the thing: your visual is the star of the show, and the copy is the supporting cast. Don't get too hung up on what you're writing. For the most part, it should be concise and succinct. There are 3 go-to captions:

Ask a question - this will engage your audience and make your social media account social again
Tell a joke. Some people are pun masters and I always appreciate a good dad joke.
Write a song lyric! Although, I sometimes feel really out of touch when I comment on a caption that's from a song I've never heard...

"I made the Yankee hat more famous than a Yankee can" @jayz

165 Likes, 19 Comments - Austie (@austiejordan) on Instagram: ""I made the Yankee hat more famous than a Yankee can" @jayz"

Austie is kinda the queen of song lyrics as captions. Maybe she actually credited the artist here because I so often am clueless and asking her questions in the comments...

2. Repurpose Your Content

#TuesdayTip: You can repurpose your posts. If an image does well the first time around, and will look good in your current grid, share it again 🤗 This was taken the first time I visited the @conservatoryofflowers last year. I've got a lot of new followers who probably haven't seen it. As long as it goes with your aesthetic, is on brand, and was popular the last time you posted - wait a few months in between and re-share that 🔥 content . . . . #socialmediastrategy #contentmarketing #conservatoryofflowers

95 Likes, 39 Comments - 앤지 Hilem ⚡️ Heighten Social (@angiehilem) on Instagram: "#TuesdayTip: You can repurpose your posts. If an image does well the first time around, and will..."

This was my post from this past Tuesday. I'll make a habit of giving a Content Marketing Tip every Tuesday on Instagram, so be sure to leave me a comment or direct message if you have an issue or problem I can help you solve.

3. K.I.S.S.

Also known as, "keep it simple, s[illy]." (I interpreted that last word to be more positive than the traditional meaning, because name-calling isn't my ~thing~) My favorite quippy caption-generating machine is my friend Talena. This is a perfect example of keeping it simple. Her bright, perfectly laid work area says enough.

My cute lil desk

130 Likes, 3 Comments - Talena Lyd (@talenalydia) on Instagram: "My cute lil desk"

I hope these tips help you with your future posts! Let me know what else I can help explain or teach you.

Mark your calendars Philadelphia! Learn how to Heighten your Social on October 6th and 9th.

Pretty standard expression & pose by me. Photo by Lou.

We've got a new course on Instagram For Business and we're launching it in partnership with Ink & Mortar. After helping countless business owners maximize their social presence, we now aim to help as many people as possible in the form of hands-on workshops.

Lucky for us, the award-winning company that designs some of Philadelphia's best known brands is also into teaching business owners necessary skills to excel. Recently, Ink & Mortar was recognized by Philadelphia Magazine with a Best of Philly award for their series of Personal Branding Classes. Pretty perfect for a partnership, huh?

Hardly a day goes by when I don't think of Sharon, founder and creative director of Ink & Mortar, in part because I see her packaging and logos all around San Francisco! It's an honor to join her and teach a class that's part of her ongoing series of professional development.

"They should tell you when you're born: have a suitcase heart, be ready to travel." As long as I've got my specs, some different colored pens, and a notebook, I'm good to go. #myStaedtler

See this Instagram photo by @angiehilem * 177 likes

Instagram is a big part of my life. It's how I keep in touch with some friends, document my travels, and get new clients. Teaching has always been a passion of mine and it delights me that I'm able to share educational content, on a topic I love, in a classroom setting. (Little known fact: I was a high school English teacher for some years.)

Join us for a dynamic evening class on Thursday October 6th or an AM session on Sunday October 9th. This class is informative and collaborative in ways that webinars aren't. Come for a good time and leave with:

an optimized profile for your business

tools to create engaging content

a life-time community of fellow business owners

Looking forward to meeting you IRL and figuring out ways to creatively address your social struggles. The class is small and a special rate that is much lower than will be offered in the future. Sign up now and don't wait until it's too late!